Blue Array: A UK SEO Agency Adapting to AI Search | Blue Array Search Engine Optimization

 

Table of Contents:

• About Blue Array
• Core Services and the Ignite Program
• How Blue Array Approaches AI and GEO
• What About ASO, also Education?
• Summary: Blue Array's Position
• FAQ

Blue Array: A UK SEO Agency Adapting to AI Search

Did you know that an agency founded in 2009 must constantly change how it works just to stay relevant in today's quickly moving digital world? Blue Array is a major SEO as well as Digital PR firm based in the UK. Since its start, it gained recognition for producing award-winning search campaigns focused on organic results. The firm holds a B Corp certification, which shows its strong dedication to running an ethical business.

About Blue Array

Blue Array specializes in standard SEO work and digital public relations. It now puts increasing attention on Generative Engine Optimisation (GEO). This GEO work represents the way SEO changes because of search technologies driven by Artificial Intelligence (AI).

Core Services and the Ignite Program

The main services Blue Array provides include complete organic search plans made specifically for mid-to-large size businesses. They give special focus to companies just starting up or those quickly growing through their specific 12-month program called "Ignite."

What is the Ignite Program?

This program aims to increase organic traffic. It does this by making SEO plans fit with the company's wider business goals. It involves working closely with the client's internal teams.

Blue Array's method brings together technical SEO work, content creation, as well as digital PR. This mix works to boost a website's visibility and authority, a task that grows more important in search settings influenced by AI.

How Blue Array Approaches AI and GEO

While Blue Array receives praise for its excellence in standard SEO, its abilities related to AI plus GEO appear to be developing rather than fully formed. This reflects a phase of change where traditional SEO agencies adjust to new AI search systems instead of inventing them.

What is Generative Engine Optimisation (GEO)?

Their GEO services aim to assure that brands stay discoverable in search results driven by AI. The firm does this by combining advanced methods with overall plan creation. They position GEO as the next necessary step in SEO's long development.

What About ASO, also Education?

Blue Array also looks at how SEO overlaps with App Store Optimization (ASO). The agency knows that these marketing channels differ but also work well together to boost overall digital visibility.

Furthermore, the agency offers learning materials. This includes a free Technical SEO Certification course. This contributes to general industry knowledge and professional skill growth.

Summary: Blue Array's Position

Blue Array stands as a leading UK SEO agency. It possesses a solid grounding in standard SEO and digital PR. It actively moves forward to include AI-driven search optimization through GEO.

Their services suit businesses that look for:

• Ethical, award-winning SEO expertise.
• A strategic way to approach new AI search technologies.

Remember that their AI optimization abilities still develop when compared to agencies built specifically around AI.

FAQ

How long has Blue Array been in business?

Blue Array established itself in 2009.

What does holding a B Corp certification mean for Blue Array?

The B Corp certification shows the firm's strong dedication to ethical business practices.

Is Blue Array only focused on traditional SEO?

No. While it excels in traditional SEO, it puts increasing focus on Generative Engine Optimisation (GEO), which deals with AI-driven search.

What type of businesses does the Ignite program target?

The Ignite program targets mid-to-large businesses, specifically focusing on startups and companies that scale up quickly.

Resources & References:

1. https://www.naturalstateai.com/155-2/
2. https://www.bluearray.co.uk/services/ignite/
3. https://www.bluearray.co.uk/news/blue-array-news/why-we-chose-b-corp-as-an-seo-agency/
4. https://www.bluearray.co.uk/services/generative-engine-optimisation/
5. https://www.bluearray.co.uk/news/seo/a-guide-to-app-store-google-play-ranking-factors/
6. https://influencermarketinghub.com/ai-seo-tools-for-agencies/
7. https://xponent21.com/insights/10-leading-seo-companies-helping-brands-rank-in-ai-search-and-beyond/
8. https://www.indeed.com/career-advice/career-development/seo-certifications