Companies That Use Search Engine Optimization: Trends and Insights for 2025 | Companies That Use Search Engine Optimization

Your Master Saturday, November 22, 2025


 
 
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Companies That Use Search Engine Optimization: Trends and Insights for 2025

Did you know that most of the world's website visits start with a search engine? Search Engine Optimization (SEO) stays a foundational part of digital marketing plans for firms worldwide. Search engines keep setting the direction for how customers find goods, services, as well as information, so businesses put more and more money into SEO. They do this to raise how easily people see them online and to bring in traffic that starts from unpaid search results. 

 


 

The Widespread Use of SEO Among Businesses

A large majority of businesses see the worth of SEO. According to HubSpot, 29 percent of people who do marketing report that SEO forms a piece of their overall marketing plan. For business-to-business (B2B) firms, SEO shows up even more often, with 30 percent putting it first as their second most popular marketing money spend, as Statista reports. This pattern shows how serious businesses are about organic search as a dependable way to get customers.

What Effect Does SEO Have on Web Traffic?

SEO is not just a popular plan - it is one that works well. Data from Digital Silk shows that 53.3 percent of all website visits arrive from organic search. This makes it the main reason for web visits for most organizations. This fact shows why companies continue to set aside money for SEO, as it directly acts upon their ability to find and connect with the people they want to reach.

The Importance of Mobile and Local SEO

Because more people use cell phones, companies also focus on making their websites work well on phones. Statista reports that 63.31 percent of all web visits now come from mobile devices, and 64 percent of SEO marketers believe optimizing for mobile is a good use of money.

Additionally, local SEO gains ground:

  • 46 percent of monthly Google searches have the goal of finding something close by.
  • Businesses take advantage of tools like Google Business Profiles to increase how often they appear in local searches.
  • 88 percent of consumers use Google Maps to find local businesses, according to SearchAtlas.

How Businesses Incorporate AI into Their SEO Efforts

Artificial intelligence (AI) changes the way companies approach SEO. SEOClarity discovered that 86 percent of SEO experts already put AI into their plans, and 82 percent of large-scale SEO teams plan to spend more money on AI. Businesses put AI to use for jobs such as writing content, studying data, in addition to making things specific for individual users. This helps firms streamline their SEO work and improve how well they operate.

How Different Industries Use SEO

SEO does not stay limited to just one area. Industries such as B2B Software as a Service (SaaS), e-commerce (online selling), and heating, ventilation, next to air conditioning (HVAC) services observe high rewards from their SEO investments.

For example, B2B SaaS firms that divide their target audience by industry experience a rise in organic traffic:

  • An average increase of 28.7 percent for those who divide their audience.
  • Only 4.1 percent for those who do not divide their audience, as StrataBeat reports.

Difficulties and Chances for Improvement

Even though businesses widely adopt SEO, some difficulties remain. Only 13 percent of marketers currently use optimization for voice search. This shows a hole in the plan for new search technology. Also, while AI becomes more common, 37 percent of businesses that do not use AI name a failure to understand the technology as a reason they do not adopt it, according to Semrush.

Conclusion

Companies across different industries use SEO to improve their presence online, bring in visits, along with meet business targets. As search engines and what customers do change, businesses must stay up to date about the latest patterns and best ways to work so they stay competitive in the digital world. With the ongoing growth of mobile, also AI-driven SEO, the importance of a well-done SEO plan will only grow in the years ahead.

FAQ

Why does organic search bring so much website traffic?

Organic search brings in a lot of website visits because people use search engines as their first stop when looking for information, products, or services. A good SEO plan helps a business's website show up higher in search results, which makes people more likely to click on it.

How does AI help with SEO?

AI assists with SEO by automating tasks like creating content, digging through large amounts of data to find patterns, and tailoring content for individual users. This helps SEO teams work faster and achieve better results.

Should my small business focus on local SEO?

Yes, you should. If your business serves customers in a specific geographic area (like a restaurant, plumber, or dentist), local SEO is very important. It ensures that people in your immediate area find your business when they search for services near them.

What is the biggest difficulty facing companies with their SEO strategy right now?

A big difficulty is keeping up with new search technologies, such as voice search optimization. Also, many businesses struggle to understand and implement AI, even though AI offers major benefits for streamlining SEO work.

Resources & References:
  1. https://aioseo.com/seo-statistics/
  2. https://www.seo.com/ai/ai-seo-statistics/
  3. https://www.digitalsilk.com/digital-trends/top-seo-statistics/
  4. https://seoprofy.com/blog/b2b-seo-statistics/
  5. https://searchatlas.com/blog/seo-statistics/
  6. https://explodingtopics.com/blog/seo-statistics
  7. https://greenapplestrategy.com/blog/b2c-marketing/google-search-statistics-worth-knowing-for-b2c-marketers/
  8. https://digitalmarketinginstitute.com/blog/12-of-the-most-important-seo-statistics-to-know
  9. https://searchengineland.com/businesses-seo-visibility-ai-search-survey-463779
  10. https://www.statista.com/topics/1710/search-engine-usage/
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