South Indian actress Asin launched the new Fairever cream in Chennai

Popular South Indian actress Asin launched the new Fairever cream in Chennai yesterday. A new commercial with Asin is already being broadcast on television channels.

Apart from improved ingredients, the brand has chosen the vertical format for packaging and has introduced a fairness indicator that will measure the quantum of fairness improvement over a period.

“Our brand ambassador Asin, who has been with us for three years, will play a key role in the growth of our brand across the country,” Vineet Trakroo, vice-president, marketing of CavinKare said in a statement.